Wednesday 21 October 2009

How To... UNDERTAKE A SUCCESSFUL DESIGN CONSULTATION




1) FUNDAMENTALS

As with any first meeting, you need to make sure you’ve covered the basics, such as: dress smartly and arrive on time.

Usually you’ve spoken to the client beforehand, to arrange the appointment, and gained an insight into why they’ve called on your services, eg: modernize the lounge or prepare the property for sale.

You should also have an understanding of the size of the property and the number of people living in the property.

From this information you are able to assess any support material that you need to bring with you for the initial consultation, eg: colour charts or examples of previous similar work.

2) INITIAL THOUGHTS

Once you arrive near the property you should start assessing the local area as this will give you an indication of the types of shops and products locally available to your client.

It will also give you a good indication of the property sizes and styles, and also how their neighbours have altered and styled their homes.

The front of your client’s property gives you a first glance into your client’s lifestyle. You need to think about why they’ve chosen to live where they are and what makes the property special to them?

You need to consider what the frontage of the property says about the homeowner because this is part of the overall design for your client’s property.

Remember, FIRST IMPRESSIONS COUNT.

Not only do you want to style the client’s home so that it has magic and sparkle once you enter the property, but you should also consider adding that ‘WOW’ factor right from street level.

This is particularly important when a property is being sold and is often referred to as ‘curb appeal’.

If a potential buyer doesn’t like the outside of a property then they could drive on by without even going into the property.

3) MAKE A CONNECTION

Once inside the property, particularly if the client lives there, you should start to assess the way that the client lives in order to appreciate their lifestyle, likes and dislikes.

You need to appreciate how the client lives on a daily basis so that you understand the use of space in the property and where the key problems lie.

For a consultation where the property is being sold, you need to understand not only how the current residents live in the property but also the potential of the property for how future buyers could live in the property. You then need to think about how you can maximize the property to appeal to those prospective buyers.

If the client lives in the property you can assess the furniture, soft furnishings, accessories and décor that are currently in place. Review this alongside how the client dresses. This may seem strange, but it enables you to see if there’s a link in styles or a complete mismatch.

The key is to understand your client. You need to know their past tastes, likes and dislikes as well as their current dreams and wishes.

Sometimes a client will keep specific items that you need to incorporate into your new design or they will have a total refresh of everything.

Your new design should include all parties that live in the property; this includes any partner, children and animals. Your design should be flexible enough for the needs of all of the family members.

When I initially visit a new property and a new client, I spend a few moments chatting to the client and any other family members that are present in the property. This enables me to make a connection with my client so that they feel comfortable with me asking questions about their lives, likes and dislikes.

Once we’ve spent a few moments together, I’ll ask them to show me around the property or the room in question. At this point I’m assessing how the client lives currently, where the problems lie in the current use of space and how the potential of the property can be maximized.

All the time I’m formulating ideas and suggestions in my mind of how it could look to achieve the client’s, or potential buyers, dreams and aspirations.

I use my years of experience and design knowledge to assess flooring, wall treatments, window treatments, furniture + furniture layout, lighting, accessories, storage solutions, colour scheme and overall design style.


4) SUMMARY

Once we’ve reviewed the property, I’ll verbally present my initial ideas and concepts to the client.

We review my initial ideas so the client is assured that I understand their requirements and gets clarification on any individual points.

It’s my opportunity to explain the design principles behind my creative design scheme and to take the client ‘out of the box’. I explain to the client what could be achieved and match this to their dreams and aspirations.

5) NEXT STEPS

We provide flexible solutions and work with the client as much or as little as they feel necessary.

For the clients that are time poor we manage the whole project, whilst others are happy to source products and manage trades themselves so we provide them with ad-hoc consultation for when they get stuck.

Some clients need to visualize with one of our mood boards whilst others prefer a written overview.

One of the most important comments our clients have made is that we follow up and communicate with them so that their projects are kept on track and they stay focused on achieving the dream.


If you or anyone you know would like a unique experience with one of our designers then just contact us today:

GWENDOLINE
CREATIVE INTERIOR DESIGNER


Tel: 07841 519802

E-Mail: gwendoline@ga-interiors.co.uk

Thursday 15 October 2009

How To.....WRITE A WINNING CV

WRITE A WINNNING
CURRICULUM VITAE



As was pointed out at a Toastmasters’ meeting last night (http://www.west-herts-speakers.org.uk/), the pages of your CV represent your future salary and career progression so it’s important to get it right.

It’s extremely important to have a great CV in the current economic climate when fewer companies are recruiting and more people are applying for each position available.

Your CV is a tool to get you to interview stage and having worked as a senior manager in a large corporate organization, where I’ve had to hire new staff and create an effective working team, here are my top tips for making a great first impression:

Firstly, your CV should be presented cleanly. That’s clean in content so that it’s easy to navigate and understand, as well as printed on quality paper with no ink stains or creases.

Remember: FIRST IMPRESSIONS COUNT.

There are many CV templates available on the internet and they basically cover the following points:

1) Personal Details
2) Profile
3) Professional Experience
4) Qualifications
5) Training Courses + Education
6) Professional Membership
7) Main Hobbies + Interests

Your CV should be 2, but no more than 3, pages in length. On each page you should have a header stating ‘Confidential’, a footer stating your name and basic contact details (Phone number and E-Mail address), and ‘Page X of Y’.

This is important because your CV pages could become separated so you have to make it easy for your prospective employer to get in touch with you and also re-order the pages.

Secondly, structure the CV so that it’s aimed at the reader, your prospective employer. This may require you to rework each CV for each individual position applied for, but remember…..this is your future salary so it’s worth the effort.


Remember: AIM FOR WHO YOU WANT TO BE.

Your Profile should be a short, eye-catching and punchy synopsis of your professional experience. It should focus on the role that you are trying to achieve and match your previous experience with the skills required in the new position.

Keywords are essential and should focus on your prospective employer’s key drivers, eg: budgetary control, resource management, benefits to the business and goals achieved (personal and corporate).

It’s not so much about the position that you held but more about the role that you undertook and what you achieved in yourself and for the company.

Your keywords can compliment or copy the main words in the job advert, but please DO NOT regurgitate the job advert as this shows lack of ability and effort.

Remember: YOU HAVE TO STAND OUT FROM THE CROWD, NOT FOLLOW THE MASS.

Any information given should be in reverse date order with your most recent achievements and positions held first.

In the Professional Experience section, we generally advise adding an interesting and eye-catching description about the last two or 3 positions held and then just a one liner about any previous positions held.

From your CV, your prospective employer is looking for a good understanding of what you’ve achieved in the last 3 to 5 years, and anything after that they’re interested in any gaps in employment.

As with the Profile section, any descriptions within the Professional Experience section should focus on what you achieved and how you achieved it. It should also be relevant to the role that you are now seeking so that your prospective employer can easily identify your potential and then offer you an interview to find out more about you.

If you have a job title that’s particular to your present company and not recognized in the market place, you can change the job title to something that your prospective employer will know and understand.

Thirdly, add weighting to your CV with association to professional bodies and groups, eg: Toastmasters.

This conveys to your prospective employer that you are a proactive and social person interested in self development.

The last point to mention is, DON’T LIE.

There are many ways to extrapolate the truth and highlight your key skills and achievements without resorting to lying.

Remember: AIM FOR WHO YOU WANT TO BE.


GOOD LUCK.

Remember: If you need help to review your CV then just get in touch:

GWENDOLINE
CREATIVE INTERIOR DESIGNER

gwendoline@ga-interiors.co.uk
Tel: 07841 519802

Monday 12 October 2009

Oaklands College - First Steps In Interior Design Course, Jan2010

Have you ever wanted a taster of interior design?

Maybe you're thinking of going into the interior design industry or are planning changes to your own home and would like a few top tips. Or perhaps you have a flair for design and would like to expand your knowledge and decorate the homes of your friends and family?

In collaboration with Oaklands College, we teach an informal First Steps In Interior Design course.

It's a 6 week leisure course and commences Thursday 28th January 2010 at the St Albans Campus.

You'll gain a basic design knowledge of all the main areas such as:
- Colour Theory & Psychology
- Design Inspiration & Style
- Mood Board
- Space Planning
- Furniture Layout
- Flooring options
- Lighting options
- Wall treatments
- Window treatments
- Styling techniques

It's a great leisure course where we incorporate our industry knowledge with hands on experience and a lot of fun.

Our aim is for you to gain practical knowledge so that, by the end of the six weeks, you are able to create a design scheme even at a basic level.

If you're interested in finding out more about the course or booking a place then please contact the Direct Enrolement line on 01727 737373 (www.oaklands.ac.uk)

How To .....PREPARE YOUR HOME FOR SALE

Even before you invite the estate agents into your home, you should consider the following points to prepare your property for sale.

A better presented home
=
great photos
=
improved marketing material
=
increased buyer interest
=
greater opportunity to sell.


Follow these top tips now to help you achieve a quick sale at the best possible market price:

1. Know your buyer

As Ann Maurice, presenter of House Doctor on Channel 5, was reported to say "buyers buy with their emotions, not with their heads".

In the current buyer's market, your buyer not only wants the 5 bedrooms with en-suite plus off-street parking, but they also want your lifestyle to live up to their expectations. They’re buying the dream.

The more information you have about your potential buyer, the more able you are to
style your property to match their criteria.

For example:
a retired couple in a property whose buyers are young professionals will have decorated the property in a style and taste that is not of the same generation and, therefore, less appealing to the buyer no matter how clean and tidy it is. In this situation, quite often, just a lick of paint is required to neutralise a room's backdrop.


2. Give each room a clear identity

A buyer is often confused by poor use of space, ie: when it is unclear to them what the
purpose is for a particular room.

Each room needs a strong identity that shows, through furniture placement and accessories, what the purpose is for that space.

We all have that junk room or dumping ground but when you’re selling your home this needs to be turned into a useful space such as an office or children’s bedroom.


3. Keep it real

Style any accessories, such as cushions and bedding, in a way that suits the property.

For example,
styling your home like a show house is not suitable to a country cottage.

The key is to have sufficient accessories to add interest and character in your property, after all it is a lived in home you’re selling. However it is a fine balance because having too many items will detract from the space in each room or the character of the property.


4. Entice buyers in

Quite often designers talk about ‘kerb appeal’ and this just means enticing the buyers through the door by presenting the front of your property in an attractive way.

For example:
make sure any rubbish bins are out of sight, address any peeling woodwork with a lick of paint, ensure all hedges are neatly trimmed and check all outside lights are working correctly by replacing any faulty or broken bulbs.

All of these simple touches show the buyer that you care about your home and it’s a worthwhile place to live.


5. Space Sells

If your home is full to bursting then this sends a message to the buyer that there is no room for them to move in. It is quite often a deal breaker, especially in this current economic market.

In preparation for your move, it’s a great idea to sort through and clear out any unwanted items.
As you’re clearing out the items, it’s also a good idea to put the duster around and give your home a spring clean. Your home should sparkle and shine prior to any viewing.

It’s like going to a hotel where you know there have been hundreds of people there before you but you don’t want to be reminded of it. Your home should be clean and tidy to maximise the space and light in each room.


All of these tips will help you maximise the property for sale by showcasing the space and usability of each room. Once the space is correctly defined you then add all of the finishing touches to give the property personality without looking cluttered.

Whenever we style your property for sale, we always take into consideration any furniture or accessories that are already available in your home. We then work with these as a basis to create a design that appeals to your target buyer.

For anyone selling an empty property, we are able to either hire or buy furniture and accessories to create a wonderful home that's a delight to market.

Why not contact one of our interior designers today for a personal consultation of your individual requirements:

GWENDOLINE
CREATIVE INTERIOR DESIGNER

Tel: 07841 519802
Website: www.ga-interiors.co.uk
E-Mail: gwendoline@ga-interiors.co.uk
Twitter: http://twitter.com/ga_interiors