Friday 18 December 2009

Thought for the day...Are you a SPANNER or a PLANNER?

ARE YOU A SPANNER?


If you're a SPANNER then you're continually throwing one into the mix. You worry about all of the things that might go wrong that you feel you can't do anything about. You're likely to be:

- reactive
- feel like the victim
- spend a lot of time worrying
- blame and accuse other people for the problems
- put off doing things for as long as possible
- fail to take action
ARE YOU A PLANNER?

If you're a PLANNER then you create and follow up on a plan of action to tackle problems. You focus on the things that you can do that might have a positive influence on the situation. You're likely to:

- take action
- be proactive
- feel in control of the situation
- be seen as leaders and strong people

Sometimes the difference between what is in our control and what is not is obvious. But often it's not clear, and it's this ability to distinguish that highlights whether you're a Spanner or a Planner.

From: The Mind Gym (http://www.themindgym.com/)

Share your thoughts with me today,
Gwendoline.
GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS
tel: 07841 519802

Praise Indeed...Our Recommendations

I thought I'd share with you some of the lovely comments we've received for our professional interior design services:

- "Thank you sooo much for all your wonderful help and support - you have made a huge difference to our lives."

- "My bedroom is amazing! It's everything I wanted! Thanks so much for your advice."

- "I just wanted to thank you for all your time, inspiration and efforts in giving me such a beautiful home. Each room most definitely has the WOW factor."

- "Gwendoline's ideas for interiors are always fresh."

- "Thank you for all your invaluable advice and help on the course, you made it fun and interesting."

- "Thank you for your help and guidance."

- "I just thought I would tell you that some very nice things were said about you at the meeting today and I really can't tell you who said them as it seemed that someone started and everyone joined in, but you were highly praised."

Receiving many comments such as these affirms our love and passion for interior design, and also highlights the strength of relationships that we create with our clients.

We design fantastic and refreshing interiors and design courses that have such a positive result on our client's lives.

If you'd like to find out more about how we can create your stylish dream property in 2010 then just give us a call today,
Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS

tel: 07841 519802

E-Mail: gwendoline@ga-interiors.co.uk
Website: www.ga-interiors.co.uk
Linkedin: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

Thursday 17 December 2009

Pure Kitchens

Today I met with Andrew Woodbridge at Pure Kitchens (http://www.purekitchens.org.uk/) based in St. Albans, Hertfordshire.


The designer Italian kitchens and friendly expert service make this a treasure trove in the City.


I'm excited to showcase one of my client's Pure Kitchens with you next year. Their kitchen looks fabulous already but it's going to be stunning once the accessories and final styling are complete.


Kitchens are a major cost item and the hub of the home so if you get a little lost or uncertain making your decision then just give us a call and we'll give you our expert opinion.


Why not pop in today to check out Pure Kitchens for yourself then let me know your views,
Gwendoline.


GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS


tel: 07841 519802


E-Mail: gwendoline@ga-interiors.co.uk
Website: http://www.ga-interiors.co.uk/
Linkedin: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

Gallery Rouge

Today I met with Kuldip Chohan, the director of Gallery Rouge (www.galleryrouge.co.uk) based in St. Albans.

I particularly loved the simplicity of Martha Winter's artwork that's very impactive whilst also being subtle and stylish. You should go and check it out as the website pictures don't do her artwork true justice.

Kerry Darlington's work reminds me of Blackpool rock, happy times!

If you prefer atmospheric work then you should checkout Philip Gray for more traditional beach scapes and Paresh Nrshinga for striking contempory artwork.

I definitely enjoyed my visit to the gallery today and you I recommend you make the time to pop in when you're next in St. Albans City.

Of course, if you need some guidance on which artwork would best compliment your fabulous interior then just contact me today:

Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS

Tel: 07841 519802

E-Mail: gwendoline@ga-interiors.co.uk
Website: www.ga-interiors.co.uk
Linkedin: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

Wednesday 16 December 2009

Thought for the day...Are you a daydream believer?

Did you know that, according to US research, you can live approximately 6.7 years longer by being a little more creative?

Being creative isn’t just about hands on techniques such as knitting or sticky-backed plastic, it also relates to movement and music such as a good old boogie at the Xmas works do!

It’s anything that frees up your mind to think.

In one of my previous thoughts for the day I asked if you think about thinking. This isn’t as crazy as it sounds because you need to give your mind space to think and prepare for those creative thoughts.

This morning I went running to clear my thoughts and declutter my mind of the endless Christmas list that I need to achieve in the next few days.

Sure we’re all busy people but sometimes it takes just a few minutes to clear your mind and create that space for inspirational thoughts and ideas that will kick start you into positive action.

If you find it difficult to clear your mind then maybe you need to become a daydream believer?

It’s a way of dipping into your unconscious mind to make space for those creative thoughts, produce some original ideas, link together thoughts and ideas as well as make sense of concepts.

There are 3 ways of getting into this state of reverie (www.themindgym.com):

1) RELAX

This is where you quieten your mind and stop conscious thinking. The focus should be concentrated on your breathing.

For example, this is an exercise I used with my children when they were younger and had been excitedly charging around all day:

Imaging filling up an imaginary jug with the air that you breathe in. Make sure that you take deep breaths from the pit of your stomach so that the jug is filled to the very top.

Imaging emptying the imaginary jug of the air as you breathe out. Make sure that you exhale slowly and empty your lungs completely.

Breathe in deeply – hold for a second – breathe out deeply – wait for a second….

As your breathing slows your focus heightens and you experience a sense of relaxation.

2) VISUALISE A SPECIAL LOCATION

This is a visualised setting where you can relax and think clearly, somewhere you feel comfortable and safe. It can be a real place or imagined.

For example, this is visualisation that I use with my son when he has trouble sleeping because his head is buzzing with thoughts:

Imagine you’re on a soft sandy beach with the waves gently lapping and the sun shining down. There’s a boat in the distance that gets nearer with every in breath.

As the boat reaches the beach you get up and pick up a box that’s just next to you – it’s a box of your worries – and you put it into the boat. There may be a few boxes of varying sizes so you put them all into the boat.

As you sit back down on the beach you watch the boat get further and further away with every out breath. It gets smaller and smaller, your worries get smaller and smaller, until the boat disappears off the horizon.

You lie down on the soft supporting sand with the sun warming your heart and gently drift into a state of total relaxation.

3) INTRODUCE A CREATIVE GUIDE

This is someone that we trust, value and respect. It is someone that is wise and original. It can be a real person or an imaginary friend. Our creative guide may respond to us verbally, give us an object or show us an image.

For me, my creative guide is the people that I interact with each day. This may be friends and family or someone in my online social network group.

I’ve always felt like a sponge and have a great thirst for knowledge. I love quirky things, new ideas and taking myself ‘out of the box’. I’m a fan of self-development and have always loved the psychology of life.

All of these 3 processes require us to use all of our senses to bring ideas to life as much as possible. By using sight, sound, touch, smell and taste we make the experience richer and more engaging.

Be more creative and live approximately 6.7 years longer.

Share your thoughts with me today,
Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS


Tel: 07841 519802

e-mail: Gwendoline@ga-interiors.co.uk
website: http://www.ga-interiors.co.uk/
linkedin: www.linkedin.com/in/gainteriors
facebook: www.facebook.com/gainteriors
twitter: www.twitter.com/ga_interiors

Newsletter...1QJan2010 A Year Of Optimism

Here are some of the features we're highlighting in our first quarter 2010 newsletter:

- Interior Design Trends for Spring 2010

- Interior Design seminars and workshops for the creative mind

- Social Networking seminar for the business mind

- Exciting new initiative with Collinsons Estate Agents

- Listen to us on Radio Verulam

Make sure you're on our distribution list, visit our website (www.ga-interiors.co.uk) to sign yourself up today.

Have a great Xmas and a well earnt rest - there's a busy year ahead!
Enjoy,
Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS

Tel: 07841 519802

website: http://www.ga-interiors.co.uk/
linkedin: www.linkedin.com/in/gainteriors
facebook: www.facebook.com/gainteriors
twitter: www.twitter.com/ga_interiors

Tuesday 15 December 2009

Thought for the day...If you can't convince them, confuse them!

DISARMING THE ENEMY

So there's a crisis, a disagreement, a fight? How do you cope with other people's Satir categories?

Sure, levellers are great - they'll keep their heads, stay in touch with their hearts, talk things through to win-win conclusion. But how do you handle the other, less user-friendly personality sub-patterns?

The thing is to realise the signs that a person is feeling bad. They may be stressed. They may feel under siege. They may want help.

So it just won't work if you add more negative emotion to the pot. Criticism, sarcasm, mockery or shouting will simply give the other person more to feel bad about - and they'll just up the ante-placating, blaming, distracting or cutting off at the neck.

Instead, you need to lower the threat level and allow things to chill.

If you can't convince them, confuse them. (American President Harry S. Truman recommending a distractor approach).

From: What makes people tick?
By: Susan Quilliam

Crazy Bear: Fitzrovia, London

Yesterday I went to the Crazy Bear bar (http://www.crazybeargroup.co.uk/) in Fitzrovia, London for some festive drinks!
It's a luscious location for a small gathering and the decor is fab. I particularly loved the cream and chrome stools and shattered glass tables in the bar alongside the mirrored walls and floors with a waterfall hand basin in the hidden cloakrooms.

Overall, it was a very intimate designer space that was ideal for some 1-2-1 time with my loving husband.
Check it out and let me know what you think,
Gwendoline.
GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS
tel: 07841 519802

Friday 11 December 2009

Courses for 2010

After constant requests from our clients, we're putting together our own workshops for 2010.

We appreciate your admiration of our knowledge and skills so we're taking your needs on board to bring you informal and fun learning sessions in creative learning environments.

We'll be publishing our workshop list in our January newsletter so make sure you're signed up: www.ga-interiors.co.uk.

All of our individual designer workshops will be exclusively small groups so that we can maximise our time with you and your learning needs.

We're so excited to be working closely with you again so please make sure you book up early after the release date.

Gwendoline
Creative Director
GA Interiors

Tel: 07841 519802

Thought for the day...come crowding in upon your latter-day senses

Richard Ford
US Author

"construed...home just seems a provisional claim, a designation you make upon a place, not one it makes on you.

A certain set of buildings, a glimpsed, smudged window-view across a schoolyard, a musty aroma snifffed behind a garage when you were a child, all of which come crowding in upon your latter-day senses.

Those are pungent things and vivid, even consoling"

From: an urge for going (Harpers, Feb 1992)

Tuesday 8 December 2009

Thought for The Day...Take Time For Others

Yesterday in my blog "Thought for the day... Tomorrow is more important than today" I said:

"When you wake up tomorrow really listen to the first person that speaks to you. Give them your time and effort, but most importantly your ear! Listen to what they're saying and try to understand their non-verbal messages."

This morning I gave my daughter my added attention and she rewarded me with a suprise note tucked in my handbag. It was totally beautiful and said, "I don't think I could ever put you into words - your loving, kind, happy, joyfull, peaceful, nice, pink and many more but you're more than words."

My day has been extra special. I hope yours was too.
Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DESIGNER
GA INTERIORS

tel: 07841 519802

Website: http://www.ga-interiors.co.uk/
LinkedIn: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

Monday 7 December 2009

Poll...What's your Interior Style for 2010?

Why not take my latest poll (http://polls.linkedin.com/p/69192/utmpb):

WHAT'S YOUR INTERIOR STYLE FOR 2010?

- Stylish
- Glamorous
- Elegant
- Charismatic
- Eclectic

My aim is to find out how the credit crunch is affecting our interior design decisions. Do you want to get away from it all with a glamorous interior or are you mixing things up with an Eclectic mix?

Let me know your views: My aim is to find out how ther credit crunch is affecting our interior design decisions. Do you want to get away from it all with a glamorous interior or are you mixing things up with an Eclectic mix?

Let me know your view: My aim is to find out how ther credit crunch is affecting our interior design decisions. Do you want to get away from it all with a glamorous interior or are you mixing things up with an Eclectic mix?

Let me know your views and remember to add your vote to my poll: http://polls.linkedin.com/p/69192/utmpb

Radio Verulam...Tracks of Your Life

I'm listening to my selected songs for my radio interview tomorrow with Radio Verulam (www.radioverulam.com). I'm so excited as I've such a varied selection of music that I just love, love, love!

Here's just a taster of the artists:

- Alesha Dixon
- Basement Jaxx
- Champs United
- Frank Sinatra
- Haircut 100
- Jennifer Lopez
- Katie Melua
- Kylie Minogue
- Lady Gaga
- Mika
- Queen
- Sonique
- Sister Sledge
- Yazz

My 'Tracks Of Your Life' is going to be aired in January 2010 so I'll keep you posted on the date when you can hear why I've chosen my favourite tracks.

Why don't you put your Top Ten Tracks together as it's such great fun and brings back fond memories.

Why not drop me a note with your favourite selection as I'd love to find out what's been your inspiration in life.

Have Fun,
Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS

tel: 07841 519802

website: www.ga-interiors.co.uk
linkedin: www.linkedin.com/in/gainteriors
facebook: www.facebook.com/gainteriors
twitter: www.twitter.com/ga_interiors

Christmas Grotto

Another busy weekend of fun and frolics!


Here are some snaps from the school Christmas Grotto that I designed into Santa's Sweet Shop with hundreds of hanging lollipops!




You wouldn't believe how a classroom can be transformed with a gazebo, some black fabric, twinkly lights and hundreds of lollipops.

Don't fret though, Father Christmas did make an appearance on the day but he was seeing to those cheeky elves when I took the pics!

Thought for the day...Tomorrow is more important than today!

When you wake up tomorrow really listen to the first person that speaks to you. Give them your time and effort, but most importantly your ear! Listen to what they're saying and try to understand their non-verbal messages.

See how this affects the rest of your day. Does it make you more aware of your surroundings? Does it make you more considerate? Does it make you feel closer to that person?

Why not drop me a note and let me know. I'll let you know tomorrow how it affects my day.
Enjoy your day,
Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DESIGNER
GA INTERIORS

tel: 07841 519802

Website: www.ga-interiors.co.uk
LinkedIn: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

Thursday 3 December 2009

Interior Design... Ann Maurice (House Doctor)

At GA Interiors of course we're professionally trained and experienced interior designers BUT did you know that we're also professionally trained by celebrity interior designer Ann Maurice (Channel 5's House Doctor, http://www.housedoctor.co.uk/).



You may ask why we undertook such training on top of our professional interior design training?


Being specifically trained by Ann Maurice gives us the skills, knowledge and level of experience to maximise our interior design skills and training in a quick makeover scenario.


In the current economy, this skill is ever more necessary when a client, either residential or commercial, sells their property and has a limited budget to maximise their property for sale.


For showhomes we're able to create pockets of interest to hook in the potential buyers.


For residential homes, we're able to maximise existing furniture and accessories to appeal to that all important buyer.


Only today we were speaking to one of our clients (Mrs De Rivaz) who commented that our advice and styling techniques made their property sell much quicker because we created great curb appeal to attract their buyers through the door, gave their home a sense of space and purpose so that buyers knew exactly how each rooom could be used and, added the 'WOW' factor so that the oohs and aahs extended beyond the modern kitchen.


For Mr and Mrs De Rivaz, we created a property that appealed to their potential buyers, we call it BUYER APPEAL!


It's too obvious these days to put the coffee on and have bread baking in the oven but there are styling techniques that we use to create subliminal messages for that all important buyer to pick up on.


If you're planning on putting your property on the market in January 2010 then now is the time to prepare for it.


CALL US TODAY for your personal consultation with one of our creative designers who are also a CONSULTANT on ANN MAURICE's network:


Don't worry if you're not local or even within the UK as we also offer a postal or internet service - just give us a call to find out more.


Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS


tel: 07841 519802


website: http://www.ga-interiors.co.uk/
linkedin: www.linkedin.com/in/gainteriors
facebook: www.facebook.com/gainteriors
twitter: www.twitter.com/ga_interiors

Thought for the day... Architecture is a vehicle for the telling of stories

#84: ARCHITECTURE IS AN EXERCISE IN NARRATIVE

"Architecture is a vehicle for the telling of stories, a canvas for relaying societal myths, a stage for the theatre of everyday life."

from: 101 Things I Learned in Architecture School
by: Matthew Frederick

Course...1st Steps In Interior Design

Have you ever fancied a taster session in interior design?

Maybe you're planning changes to your own home and would like a few top tips, or perhaps you're thinking of going into the interior design industry? Maybe you have a flair for design and would like to expand your knowledge and decorate the homes of your friends and family?


In collaboration with Oaklands College, we teach an informal First Steps In Interior Design course. It's a 6 week, once a week, leisure course that commences Thursday 28th January 2010 at the St Albans Campus.


You'll gain basic interior design knowledge of all the main areas such as:


- Colour Theory & Psychology


- Design Inspiration & Style


- Mood Board


- Space Planning


- Furniture Layout


- Flooring options


- Lighting options


- Wall treatments


- Window treatments


- Styling techniques


It's a great leisure course where we incorporate our industry knowledge with hands on experience and a lot of fun.


Our aim is for you to gain practical knowledge so that, by the end of the six weeks, you are able to create a design scheme even at a basic level.


If you're interested in finding out more about the course or booking a place then please contact Oakland's Direct Enrolment line on 01727 737373 (http://www.oaklands.ac.uk/)

We hope to see you there and remember, if January's course is fully booked then we do other sessions at Borehamwood and Welwyn Garden City throughout the year,
Gwendoline.

GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS

tel: 07841 519802

website: http://www.ga-interiors.co.uk/
facebook: www.facebook.com/gainteriors
twitter: www.twitter.com/ga_interiors

Tuesday 1 December 2009

Xmas Styling...Flavourz Restaurant

CHRISTMAS 2009
FLAVOURZ RESTAURANT & BAR

Last year we were commissioned to style Flavourz restaurant (http://www.flavourz.co.uk/) for Christmas 2008 - we created a very modern design based around a gold, red and black colour scheme.

This year we were asked to take the basis that we created last year and make it even more glamorous, opulent and sparkly.

Flavourz restaurant and bar is a fusion of cultures and successfully combines food from Mexico, Italy, China and India in a buffet type format - it sounds crazy but the concept really works and the food is delicious.

We wanted to encompass this fusion of cultures in our Christmas designer styling and created a very exuberant design scheme that is certainly not for the faint hearted:
TREE IN RESTAURANT:

TREE IN BAR:


The colour scheme of red, gold and purple echoes the corporate colours of the Flavourz branding.

Altogether another successful design and a very happy client.

Just give us a call to discuss your personal requirements:
Gwendoline.
GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS
tel: 07841 519802

Thought for the day...Science works with chunks and bits and pieces of things!

"Science works with chunks and bits and pieces of things with the continuity presumed, and the artist works only with the continuities of things with the chunks and bits and pieces presumed."

by ROBERT PIRSIG

How To...DECORATE A CHRISTMAS TREE

2009 CHRISTMAS DECORATING TRENDS

Are you one of those people whose decorations are bursting from the box with excitement to be displayed in all their finery and glory the first day of December? Or is the thought of decorating a total nightmare and you’ll leave it until the very last minute.

For many people, like me, decorating a Christmas tree is an absolute pleasure but for others it’s a total challenge - all that mess, all that time and all for one day!

To help you out this year, here are my top tips for styling your tree in the quickest way with minimal fuss. That’s not to say your tree will be any less glamorous because we all love opulence during these festive times.


TIP 1: DECIDE ON YOUR STYLE

Before you decide on the style of decorations for your Christmas tree, you should firstly decide in which room it’s going to go. Your tree can then compliment the interior design and size of your room.

Having the tree compliment and co-ordinate the room will maximise the tree’s effect and flatter the room.

If it’s a traditional room - your decorations would be homely.

If it’s a contemporary room – your decorations would be modern.

If it’s a cottage – your decorations would be scaled down to size.

If it’s a mansion – your decorations would be large and impressive.

For 2009 there are 4 main trends (http://www.christmasworld.messefrankfurt.com/):

AIRY

Airy is characterized by lightness and transparency with glass vases, baubles and crystal a must. A white or silver tree would look stunning with airy decorations.

The emphasis is on simple structures and pure lines.




COMFORT

Comfort revolves around nature, from natural wood ornaments to animals such as deer’s, stags and hedgehogs. A traditional green tree would compliment beautifully this natural theme.



SWEET

Sweet is fantastically kitsch with feminine décor, pink floral patterns and a multicolour palette. Decorations revolve around plastic, varnish and porcelain, alongside tulle and satin ribbons.

How inspiring is this trend! It’s a dream come true for all of us big kids and totally out of the ordinary and expected!



I’m incorporating the sweet trend into the school grotto that I‘m designing this year.

Imagine the children’s faces when they enter a grotto and arrive in sweet heaven – droplets of lollipops hanging everywhere from sugar candy ribbons, and they also get to take a lollipop home! Pure bliss.


OBSESSION

Obsession is glamour and glitz for Christmas, pure Hollywood! It’s a mix of curved lines with ornate objects, luxurious silk and sumptuous velvet.

A black tree would look stunning, and you could even up end it for a total quirky designer look.


TIP 2: DECIDE ON YOUR COLOUR SCHEME

As with anything in interior design, a strong colour scheme is fundamental to a great look.

As with tip 1, the colour scheme of the decorations should compliment the interior of the room in which it’s going to be placed. This will not only maximise the tree itself but also the overall glamour and style of the room.

Looking at the colour scheme for each of the trends for 2009:

AIRY - The lightness and transparency of the Airy trend is complimented with translucent colours of chalky pastels ranging from buttercream and dusty pink to powder blue and soft grey, all on a base of snowy white.

COMFORT - This natural trend is complimented with touches of ruby red or marmalade orange to enliven the decor.

SWEET - A sweetie extravaganza is created with a milky palette that extends from sand, aqua and turquoise to violet, lime and slate grey.

OBSESSION - Glamour and glitz is fashioned with Quartz pink and rich mauve complimented with mahogany, aubergine, violet and gold. It’s a mix of metallic opulence and the latest high street fashion colours.


TIP 3: DECIDE ON YOUR TREE

A major decision is real or fake tree?

This is a personal decision that is usually made from deciding whether you want a coloured or a green tree and then whether you want to be environmentally friendly with a tree from a sustainable forest or a fake tree that will last for years.

If you want an instant tree then you could opt for a fake tree that has lights or fibre optics for added effect and ease.

TIP 4: ADD THE LIGHTS

Once you have decided upon the tree, your colour scheme and preferred look and feel for the festive season, it’s time to add the lights!

Remember to test the lights before you put them on the tree as it’s so much easier to find a faulty bulb when it’s not wound around a Christmas tree!

This is generally the tricky bit my top tip is to put on some Xmas music, grab a pair of extra hands to help you and, most importantly, take your time.

You are one side of the tree and your helper is the other side of the tree so that you can pass the lights to and from each other.

Start at the bottom of the tree and unwind the lights around the tree working your way up towards the top.

Remember to test the lights again once you have them in place. If you have adjustable lights with a variety of settings then decide how you want them to flicker and shine.


Review the lights before you add any further decorations. Ensure that they shine evenly on the tree and make any adjustments before going onto the next step.

TIP 5: ADD THE STRANDS

Once the lights are up and working, it’s time to add strands of decorations. This may include strands of balls or strands of tinsel or strands of paper chains.

Wind the strands around the tree starting from the top of the tree to the bottom of the tree. I love to loop the strands as I work so that they casually drape and add an additional element of interest to the tree.

As strands generally come in specific lengths, remember to create a continuous flow from one length to the next.


TIP 6: ADD THE SPECIAL DECORATIONS

You may be some special decorations that you’ve had since childhood, or maybe they were a special gift or are one-off pieces.

These need to be added to the tree so that they are in key positions and can be easily seen.

When adding these decorations, remember that the tree is generally seen from at least two angles. As you add each piece of decoration, move about and view the tree from all angles.

Here are some decorations (http://www.johnlewis.com/) that compliment the Xmas trends for 2009:


AIRY:


COMFORT:


SWEET:


OBSESSION:


TIP 7: ADD THE BAUBLES

Once your special or favourite decorations have been added, it’s time to add the baubles.

Start adding the baubles with the largest first and the smallest last. As with the special decorations, remember to view the tree from all angles as you add the baubles.


TIP 8: ADD THE TREE TOPPING

The final decoration to add is the tree topping.


The tree topping should match your style, eg: a star for a modern design scheme and a fairy for a traditional design scheme.


TIP 9: ENJOY YOUR EFFORTS


Remember to take time out to appreciate your efforts.
I'd love to see pictures of your efforts and remember, if you get stuck then just give us a call and we'll bring our magic to your festivities.
Have Fun,
Gwendoline.
GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS
tel: 07841 519802

Thursday 26 November 2009

Thought for the day...Spok's favourite word is Interesting!

INTONATION:

Variation of pitch adds life and colour to your voice.

Think in terms of highs and lows or allowing the voice to rise and fall naturally. It doesn't take very much alteration of pitch to make your voice interesting.

Usually, you alter pitch for emphasis and you should do this only on the main syllable of a word.

For example: with 'Oh, that's interesting' you could pitch up on the 'in' of 'interesting' or, you could pitch up on 'that's' and you would get a slightly different meaning.

Try it!

After me, 'Oh, that's interesting'.

And again, 'Oh, that's interesting'.

I remember in the last Star Trek film that I went to see with my son, Spock's favourite phrase was 'interesting'.


I just love his dry sense of humour and expression. Why not make 'interesting' your word of the day!

Enjoy.

Gwendoline
CREATIVE DIRECTOR
GA INTERIORS

tel: 07841 519802

Website: http://www.ga-interiors.co.uk/
Linkedin: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

By the way, the exert for today is from: 'Speak in Public With Confidence' by Maggie Eyre.

Toastmasters...The Last Meeting of the Year

Imagine if you would a room full of people, all there for a common cause to support each other in self development - public speaking.

Some people are there to overcome Glossophobia, speach anxiety or the fear of public speaking, whilst others aim to reduce the amount of verbal diarrhea that they spout.

Toastmasters, and in particular the West Herts Speakers group (http://www.west-herts-speakers.org.uk/) is a structured meeting that provides a great learning environment, a highly supportive and motivational atmosphere and a fantastic place to make friends. All of which is achieved in a fun and relaxed manner.

Last night's meeting was no disappointment and we had fabulous speakers with a range of topics:

- Andrew's speach, "A Beautiful Game" was so articulate with gorgeous phrasings and wonderful use of language to describe the game of Rugby. I have to say that this was an inspirational talk and it's the only time I've been able to understand what it's all about, apart from the beauty of the physical male form!

- following Andrew was Barbara with a speech entitled "Arachnophobia". Yes you've guessed it, the speech was about an incident with a spider. Barbara's language was visionary and I was there with her in the room, curled on the chair with the 'creature' in the corner.

- the last speech of the evening was Stuart with "Sunday Lunch". Of course this wasn't just your usual once a week spread but a special gathering with many friends. His movements were fluid, his manner engaging and his language inviting. It was so interesting hearing the reasons for people not being able to make his supper as well as the special event itself.

I didn't speak myself last night as I had the important role of 'Madam Timekeeper'.

At toastmasters, speeches are timed so that speakers learn to be concise. The aim is to talk within a set period and within that time to get your point across in an interesting and informative way. This prevents any wandering off the subject and focuses the mind.

There are also Toastmasters competitions and if you go over your time you would be disqualified.

At the next meeting, in January 2010, I am going to be speaking. The skill I have to display, at level 6, is Vocal Variety as my voice is a link between me and my listeners.

A good speaking voice is pleasant, natural, forceful, expressive and easily heard.

I'll let you know how I get on and what comments I receive.

For now, this was the last Toastmasters meeting for 2009 (boo!) so until next year I'd like to wish all of my fellow speakers a very happy Christmas.

Ho, Ho, Ho,

Gwendoline
CREATIVE DIRECTOR
GA INTERIORS

tel: 07841 519802

Website: www.ga-interiors.co.uk
LinkedIn: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

Wednesday 25 November 2009

Wedding & Event Planner...Perfect Weddings & Parties

It may seem strange that we've been approached to connect to a wedding and event planner (http://www.perfectweddingsandparties.co.uk/).

The whole point of the Bride & Groom's day is to show the world how much they mean to each other. This is achieved in a beautiful setting with the wedding couple dressed in all their finery and supported by their loving family and friends.

We work alongside the wedding/event planner to add glamour to the proceedings:

- we make the family home look fabulous. We're called in to make over the junk room into an all important guest bedroom for visiting relatives, to modernise the lounge, or to create magazine glamour and a sumptuous look for the special event.

- we create a unique design for the family home. For weddings and special birthday parties or anniversaries there is usually a theme to the proceedings. We work our magic to add style to the proceedings whilst also keeping with the individual theme and party atmosphere.

- we design a stylish home for the special couple. The ultimate wedding present is a design clinic with one of our creative interior designers. We offer unique services for a stylish, relaxing and personal home to set the happy couple up in married bliss.

All of this is achieved with minimum fuss and maximum impact.

To discuss your individual requirements then just contact us today:

GWENDOLINE
CREATIVE DIRECTOR
GA INTERIORS

tel: 07841 519802

Website: http://www.ga-interiors.co.uk/
LinkedIn: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

Tuesday 24 November 2009

Get your message across...Balloon Talk

I just love interesting facts and nonsense:

"In 1917, more than a decade before the first talking films, inventor Charles Pidgin patented a breakthrough way to stimulate speech on screen.

Before filming, balloons made of rubber or any other suitable material are concealed in each performer's mouth.

The balloons are imprinted with dialogue and characters simply blow up their balloons on cue, allowing their lines to be read just as if they were comic strip figures."

from: The Book of Lists
By: David Wallechinsky & Amy Wallace

Isn't this just a great invention and must have been absolutely hilarious to watch and experience. A real first of its time!

In today's terms it could even be seen as contemporary art.

If you decide to re-enact this out on YouTube please let me know the link:

GWENDOLINE
CREATIVE DIRECTOR
GA INTERIORS
Hertfordshire
England

tel: 07841 519802

Website: http://www.ga-interiors.co.uk/
LinkedIn: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/gainteriors
Twitter: www.twitter.com/ga_interiors

Christmas Sparkle...Flavourz Restaurant

At the moment we're busily planning and sourcing decorations for our Christmas decoration of Flavourz restaurant (http://www.flavourz.co.uk/).

This year the owner would like the decorations to be glamorous and gorgeous, as well as stylish.

We aim to achieve this using the decorations from last year as a base BUT adding in more greenery for bulk and key ornaments for opulence.

Of course, all of this has to be considered within Health and Safety standards and consideration to the restaurant customer who will, more than likely, be very merry!

We love creating sparkle and glitz for any occassion, but especially Christmas - the season of goodwill.

Keep your eyes posted for our pictures of the finished work and if you have a special occassion where you'd like us to wave our magic wand then just get in touch:

Happy Christmas - Ho, Ho, Ho!

GWENDOLINE
CREATIVE DIRECTOR
GA INTERIORS
HERTFORDSHIRE
ENGLAND

tel: 07841 519802

Website: http://www.ga-interiors.co.uk/
LinkedIn: www.linkedin.com/in/gainteriors
Facebook: www.facebook.com/GAinteriors
Twitter: www.twitter.com/ga_interiors

Thought for the day...Less is More OR Less is a Bore?

Social Marketing...Part2, THE JOCKEY

Let's begin with a little refresher:

REFRESHER: PART 1, THE HORSE

In PART 1 of my social networking posts “SOCIAL NETWORKING…WHAT TYPE OF HORSE ARE YOU” (14Nov2009) I started the analogy of a horse race and, in particular, I discussed the role of the horse.

The main points to note were that the horse is YOU and you are in a race to reach the winning post, ie: YOUR CUSTOMER.

There are several levels of ‘horse’ - Reliable Donkey, Horse in the Field and Red Rum. You identify who you are, who you want to be and who your customer expects you to be.

For example, here at GA Interiors, as Interior Designers we have the customer expectation of opulence and finesse. We strive to be perceived as Red Rum – the top of our game.

We use social networking to build our image with the articles that we write. The articles showcase our knowledge, experience and professionalism BUT most importantly we show you our enthusiasm, drive and energy for our industry.

At GA Interiors we have customers frequently commenting on how inspirational we are to them and it’s because we showcase our energy, enthusiasm and the love we have for interior design. We enjoy our work and this exudes into our social networking which is then picked up by our customers.


THE JOCKEY

Today, I’ll review PART2 of my social networking series, ie: The Jockey.

The jockey will be assisting you in the race to reach The Winning Post, ie: your customer.

As I said in my last post, the jockey is Social networking … or as I prefer to call it SOCIAL MARKETING.

I just love social marketing as a tool to reach the customer because you can really FOCUS YOUR EFFORTS ON PUSHING THEIR BUTTONS.


MARKETING STRATEGY: AIDA

‘Pushing their buttons’ centres on the marketing principle of AIDA:
- Attention
- Interest
- Desire
- Action

AIDA, also know as ‘The Hierarchy Of Effects’, is the original sales training acronym, from the late 1950’s, when selling was first treated as a professional discipline.

Social marketing works on the AIDA selling principle to grab your customer’s attention, sustain their level of interest, build their confidence in you and create a desire for your product/service so that they take action to contact you to make that all important sale.

Working with AIDA keeps your audience interested in what you’re doing so that they evolve a level of trust with you and your products or services. This level of trust assures them that you are not a cowboy and are in fact a reliable and reputable company.


MARKETING STRATEGY: INTERACTIVE MARKETING

Social marketing is also interactive marketing where everything you do personifies your brand identity so that the customer learns more about you and your services every day. The more knowledge they have about you the deeper level of trust you can build with the customer.

People buy from people.

People buy based on emotion not logic:
- Pain 51%
- Fear 25%
- Current Pleasure 12%
- Future Pleasure 6%
- Interest 3%
- Curiosity 3%

With social marketing you build a level of trust with the customer as you address these emotions.

For example, at GA Interiors, our customer may be in actual physical pain with stress symptoms, such as headaches and depression, due to a cluttered home. Through social marketing we offer these customers examples and references to showcase how revitalising and pain free our de-cluttering services will be. We show them how we take away the pain, and often embarrassment, of living in a cluttered home. We show them how our services have changed the lives of people just like them - how they’re now stress free and pain free!


MARKETING STRATEGY: APPEAL TO SENSES

The beauty of interactive social marketing is that you’re appealing to the customer’s senses, ie: Sight, Sound, Taste, Touch, and Smell. You’re appealing to the customer on a highly personal level in a way THEY like to be reached.

Remember - People buy from people.

To appeal to your customer’s senses you need several mediums in your social marketing strategy, eg: if a customer likes the cinema then you could produce a video for them on YouTube, if they prefer audio then produce a PodCast and if they prefer to read you’d produce a Blog.

The language you use can also appeal to the customer’s senses, eg: ‘Silky Smooth’ would appeal to the sense of Touch, ‘Succulent and Juicy’ would appeal to Taste whereas ‘Heavenly Fragranced’ would appeal to Smell. Also, ‘Listen up’ would appeal to Sound whereas ‘See this’ would appeal to Sight.


MARKETING STRATEGY: TARGET MARKETING

Appealing to a customer’s senses is critical because that’s how you subtly hook them in to you and your brand.

Remember – AIDA (Action, Interest, Desire, Action).

Social marketing is target marketing because you’re making your brand appeal to specific customers in a way that they can relate to.


MARKETING STRATEGY: DRIP FEED MARKETING

With interactive social marketing we’re not talking about a big hit between the eyes. It’s not a traditional bill board poster!

You’re building a slow and nurtured relationship with the customer, it’s ‘Drip Feed Marketing’ – it’s a soft sell.

Slowly, day by day, you showcase your knowledge and experience. You offer industry articles that they find interesting, eg: Top Tips and How To articles. This is supported with personal references from your customers, association to other groups, professional editorials in industry publications and speaking opportunities in your field of expertise.


MARKETING STRATEGY: ESTABLISH YOURSELF AS THE EXPERT

To the customer - social marketing is free information. To you - social marketing showcases your breadth of industry expertise, knowledge and professionalism.

Social marketing establishes you as THE EXPERT - Red Rum (the horse that won 3 Grand Nationals). Or, as with GA Interiors, the interior designer that's been published in several national publications. It's not just us and our client recommendations that say we're the expert but also national magazines have honoured our efforts by showcasing our work.

The free information that you offer to your customers, backed up with glowing references and examples of how they can apply your products/services, elevates you as the centre of knowledge.

You’re the person they want to be seen with.

This perception of knowledge not only elevates your character but also your corporate brand. This in turn gives the customer the confidence that you know your area of expertise…you can solve their problem…you are the leader…you are Red Rum.


TAKING ADVICE

Of course we need to remember that, as customers ourselves, we only ever take advice when we’re ready to accept it.

97% of customers have a need, but not now!

We take on board what’s said to us each day and then when we have an application or a need for the product or service we’re in a position to make a judgement call on the individual company and take action.

The more information we have about a company the better judgment we can make, not only about the products or services, not only about the company, but also about the individuals.

Remember – People buy from people.

I termed social marketing as the Jockey because without it you could still reach the winning post, ie: the customer, and finish the race BUT….you’re far more prepared and efficient with a professional and skilled jockey alongside you.

A jockey will optimise a horse’s skills and abilities!

Interactive Social Marketing will showcase your company’s knowledge, achievements and professionalism inline with AIDA.

LET’S WIN THE RACE TOGETHER.

Now, it must be remembered that in order to win the race you have to showcase your company: - in what you do
- in the way that you present it
- in the words that you use

IN WHAT YOU DO?

Social marketing should be in your corporate marketing strategy so that you give a consistent message to your customer. It needs to be clear who has the authority to post, blog and tweet.

In some companies there is a mystery writer. This negates the need for a single person and makes social marketing a shared task. Be aware though that as a shared task the message to the customer must be consistent for the company and not personal to the individual.

As well as being consistent in content you should also be consistent with frequency.

It’s important to give time to social marketing and treat it like any other marketing tool and strategy.

You need to optimise it into your daily or weekly routine. You also need to plan what you’re going to publish. For example, Decluttering is high on the interior design agenda for Spring whereas we’d be talking about Sparkle and Glamour for Christmas. Remember, keep your message and frequency consistent.

IN THE WAY THAT YOU PRESENT IT?

Consideration to the way that you present your social marketing is linked to your corporate branding. If you are in the music industry then you may focus on auditory whereas interior design is extremely visual.

Your corporate brand and the way that you present that brand, through social marketing, highlights your industry specialism.

This is not to forget though that we always need to focus on the customer’s senses and offer them a variety of mediums to link with us and follow us.

You should consider both formal (LinkedIn) and informal (Facebook) mediums to reach your target customer. What would they use and how would they prefer to receive communications from you? Remember, keep the format of what you present consistent with your corporate brand and industry expectations.

IN THE WORDS THAT YOU USE?

List 3 words of how you want your customer to perceive you and use these words to build your brand.

Incorporate these words into your social marketing strategy with everything that you write.

That’s not to say that you use the same 3 words over and over again, but the essence of what you want to say should come across.

For example, if you want to show professionalism then you would refrain from foul or inappropriate language.

Being in the creative interior design industry, my language can veer on the edge of floaty and aspirational because I create THE DREAM for my customers.

Remember - Be consistent in what you say and how you say it.


BENEFITS OF SOCIAL MARKETING

You should now understand the benefits of social marketing:
- AIDA marketing strategy
- Interactive marketing strategy
- Appeal to Customer Senses
- Target market strategy
- Drip Feed marketing strategy
- Establish you as Expert
- Highly Variable
- Low Cost, High Impact

MAIN POINTS TO CONSIDER

You should also be aware of the main points to consider
- Consistent message
- Consistent frequency
- Consistent branding
- Industry Expectations
- Consistent use of language
- Integrated into marketing strategy

PART 3 – THE TRAINER

In my next post, PART 3: ‘SOCIAL MARKETING…THE TRAINER’ I’ll discuss tools and strategies that support social marketing, eg: Website and SEO (Search Engine Optimisation).

THE TRAINER prepares us for the race.

LET’S WIN THE RACE TOGETHER.


I’d love to receive your personal comments for this Blog posting and please fell free to pass it on with the following caveat:

This article is the property of
GA Interiors

If you have any specific questions on this topic then just contact us as we'd love to hear from you:

GWENDOLINE ALDERTON
CREATIVE DIRECTOR
GA INTERIORS
HERTFORDSHIRE
ENGLAND
Tel: 07841 519802

Friday 20 November 2009

Thought for the day...Are you thinking about thinking

Numbr 32:

"The most effective, most creative problem solvers engage in a process of meta-thinking, or thinking about thinking.

Meta-thinking means that you are aware of how you are thinking as you are doing the thinking. Meta-thinkers engage in continual internal dialogue of testing, stretching, criticizing, and redirecting their thought processes."

from 101 Thing I Learned in Architecture School
by Matthew Frederick

Thursday 19 November 2009

Thought for the day...They're not just stairs

Number 18:

"Any design decision should be justified in at least two ways.

A stair's primary purpose is to permit passage from floor to floor, but if well designed it can also serve as a congregation space, a sculptural element, and an orientiering device in the building interior."

from 101 Thing I learned in Architecture School

by Matthew Frederick

5 Top Tips...for DECORATING A CHILD'S BEDROOM

This article was printed in the Winter09 edition of the 'Raring2Go' publication (http://www.raring2go.co.uk/). To receive your own copy contact stalbans@raring2go.co.uk.


5 TOP TIPS…WHEN DECORATING A CHILD’S BEDROOM


Children’s rooms are always demanding to design.

Not only because of the amount of additional toys and accessories that have to be incorporated into the room but also because the shape and size of the room is often challenging, eg: a box room or an attic.

It’s often a multi-task room, ie: work, rest and play, where you want your child to be happy and feel nurtured.

It’s a space you want them to enjoy as well as relax in. You also want them to tidy up occasionally!

With this in mind, I’ve put together my top 5 interior design tips to help you create that dream space – a place for you to love and your loved ones to feel excited about:



1) STORAGE, STORAGE, STORAGE

At any age, but particularly in the early years, storage is vital to a successful children’s bedroom.



Make a list of items to be stored, or homed, in the room and then assess what piece of furniture or accessory is needed to keep the room tidy and maximise the space.

Boxes are always great for children – they throw their toys in at the end of the day and then enjoy rummaging for that special find the very next day. You can label boxes with pictures for children that can’t read and use words for children learning to read – educational as well as useful.

In smaller rooms any furniture should be dual purpose, eg: a desk with drawer space or a bed with underbed storage.


2) AGE SUITABILITY

Any design should be age appropriate, but not just for the now and present! You should think about a design that’s suitable for the next 3 years.

In the early years themed rooms, eg: Winnie-The-Pooh, Racing Cars or Princess, are great but as the child gets a little older you should move away from the strong theme and focus more on a great colour scheme.



As your children become teenagers the room design is matured with a strong sense of style, eg: Parisian Chic or 80’s Retro, that’s incorporated into the accessories and decor.

A room should evolve as your child grows and their needs and tastes mature.

With this in mind, I love the FLEXA furniture range as it allows you to alter the bed in so many ways so that it grows with the child (http://www.totstoteensfurniture.co.uk/).


3) INCORPORATE THEIR INTERESTS & PERSONALITY

As a child matures it’s important to incorporate their interests and personality into the room, ie: if a child likes reading then why not incorporate a bookshelf with a chair and a reading lamp as THEIR LIBRARY.

The more you involve a child in the design of their room, the more ownership they take for it.



If they see it as an exciting place to be, THEIR space, then they’ll love to sleep and wake up in it. Also, the more pleasure and enjoyment they take from their own room, the more likely they are to keep it tidy!


4) DEFINE THE SPACE

As children’s rooms are often multi-function it’s important to separate, or zone, the room into distinct areas for work, rest and play.



You can separate the room visually using furniture, décor or accessories.

A small room is often challenging for space definition and many have to become dual-purpose, eg: desk for work and as a vanity unit. As furniture becomes dual-purpose you may consider glamorising it a little more, eg: a glass or mirrored desk.

It’s important when two or more children share a room to give provide them with their own space within the room. You may incorporate their own shelf of toys and books, their own rail in the wardrobe or their own half of the room.


5) FUN, FUN, FUN

A child’s bedroom is not just for sleeping as they spend many hours playing and relaxing in it.


It should be a place for them to nurture their skills and unwind their minds.

The whole décor, furniture and design of the room should be focused on what they find exciting and what stimulates them!


Now you have my top 5 tips to design a dream bedroom, but if you need a little help then just contact us today:

GWENDOLINE ALDERTON
CREATIVE INTERIOR DESIGNER
GA INTERIORS


Tel: 07841 519802
E-Mail: gwendoline@ga-interiors.co.uk

Website: http://www.ga-interiors.co.uk/
LinkedIn: www.linkedin.com/in/gainteriors

Wednesday 18 November 2009

Interior Design...Understated Elegance

Today I presented my 'Elegance' mood board design to the client and she was so delighted.

I focused the design around an existing fireplace but modernised and glamourised the look with fabulous Romo curtain fabric and Sanderson wallpaper.

I'll put together a posting of how to create the 'Undedrstated Elegance' look as it's one of the design favourites.

It's so easy to get this design wrong though with over-styling, making it tacky, or under-styling, making it bland and boring. I'll add some top tips to keep your design elegant.

Keep your eyes posted and if you need a litle help in the interim then just contact me:

GWENDOLINE
CREATIVE INTERIOR DESIGNER
GA INTERIORS

tel: 07841 519802

Website: www.ga-interiors.co.uk
Twitter: www.twitter.com/ga_interiors
Facebook: www.facebook.com/GAinteriors
LinkedIn: www.linkedin.com/in/gainteriors

Interior Design...Parisian Chic

Today I presented my Parisian Chic mood board design to the client and she was so delighted. I love seeing a client's face of sheer delight when they see their dreams become reality.

To create your own Parisian Chic design checkout my previous posting (10Nov09).

If you need a little help and guidance to make your dreams reality then just contact me today:

GWENDOLINE
CREATIVE INTERIOR DESIGNER
GA INTERIORS

tel: 07841 519802

Website: http://www.ga-interiors.co.uk/
Twitter: www.twitter.com/ga_interiors
Facebook Fan Page: www.facebook.com/GAinteriors
LinkedIn: www.linkedin.com/in/gainteriors

THOUGHT OF THE DAY...A friend who truly knows you

A friend who truly knows you is always with you.

Tuesday 17 November 2009

Website Makeover...Progress Update

Today I reviewed the text of my current website. My aim is for the updated website to be leaner and clearer, ie: more stylish and aspirational.

You'll have to wait for the full makeover to appreciate my efforts - but you know it's going to be good!

THOUGHT OF THE DAY...Write down thoughts, it's like dreaming

"It's really nice to write down thoughts from the week. It's like dreaming - it's a way of processing everything.

I sometimes look back and re-read portions of my diary and am completely flabbergasted that how I've written it down is completely different from the way I remember it.

What is the gap?"

Joely Richardson (Actress)

Monday 16 November 2009

Publication...Raring2Go

I’ve been approached, by Raring2Go (http://www.raring2go.co.uk/) to write my “5 TOP TIPS when designing a CHILDREN’S BEDROOM” for their December publication.

My top tips will be used alongside an advert for a local children’s furniture company.



My article will not only give weighting to the children’s products but also add interest to the magazine itself.

It’s a coincidence being approached for this as, over the last few months in particular, I’ve been designing numerous bedrooms for teenagers in the 12 to 16 age group.


Teenagers are a fantastic age group to work with as the children’s ideas and personalities are developing and expanding. The teenagers have a basic colour or style idea that they prefer and it’s been my role to put the idea into a practical design that will not only suit them now but also grow with them over these informative years.

Having a room designed specifically for you when you’re young is not only a wonderful treat but it does instil respect and a sense of ownership in the children. This in turn gives them a sense of pride not only in their room and personal space, but also in their home.

As a consequence, the children are more inclined to tidy up after themselves and look after their property.

If you’re updating your children’s bedroom then watch out for my 5 top tips and, as always, if you need a little help then just contact us:

Have fun,
GWENDOLINE
CREATIVE INTERIOR DESIGNER
GA INTERIORS


Tel: 07841 519802

E-Mail: Gwendoline@ga-interiors.co.uk

Website: http://www.ga-interiors.co.uk/
LinkedIn: www.linkedin.com/in/gainteriors
Facebook Pan Page: www.facebook.com/GAinteriors
Twitter: www.twitter.com/ga_interiors









New 2010 Initiative...Estate Agent joint venture

For 2010 I'll be undertaking a new initiative with a local estate agent. It's a collaboration that strengthens the service offerings of both parties.

I'm excited about this new venture and am busily preparing the print work at the moment.

I'll tell you more of the details when we launch.

Thought of the day... Sometimes there's a sadness

"sometimes there's a sadness that has a certain weight to it, a seriousness, that can really help you create something good and solid." Beth Orton (singer/songwriter)

Saturday 14 November 2009

Social Networking... PART1, WHAT TYPE OF HORSE ARE YOU?


Having spent many years as an I.T. manager I understand tecky speak, ie: the language of the computer bod. I understand their processes, their terminology and their aspirations to make our world faster, quicker, smarter and leaner.

I understand the importance of the latest concepts and am even interested in discussing them and researching the ones that hit my eye.

BUT, having moved from the realm of IT provider to now IT consumer, as a superior Interior Designer, I appreciate that not everyone is as fortunate as me.

This and subsequent blogs are my way of helping non-IT people to understand some of the important technical advancements that are in the marketplace today.

I want you to appreciate the latest tools and concepts from a corporate perspective, whether you’re a Startup business, Sole Trader or an Old Dog of an organisation that wants to ‘get with the groove’.

I’ve used the analogy of a horse in a race because we’re all trying to achieve optimum performance in business to attract the customer’s attention.

Enjoy!
GWENDOLINE.


THE RACE

To understand social networking and where it ‘fits’ with you and your organisation, you firstly have to understand the component parts:


- The Horse = You, the end user

- The Jockey = Social Networking

- The Trainer = Technology tools and strategies, including Website

- The Race = Your market segment

- The Winning Post = The Customer


Today I’m explaining THE HORSE

You need to recognise where you are and where you’d like to be. You also need to recognise your client’s viewpoint and then appreciate their expectations of you.


WHAT TYPE OF HORSE ARE YOU?


(1) DONKEY


Are you happy plodding along in life resembling one of the donkeys on Blackpool Pleasure Beach?

The reliable donkey serves the customer all day and brings a smile to their faces. BUT, they do the same thing day in and day out strolling up and down the beach. They see the same things day in and day out strolling up and down the beach. They offer the same service day in and day out strolling up and down the beach.

A reliable donkey:
- uses social networking from a personal perspective
- perceive their customer doesn’t use social networking, eg: construction industry
- links to their friends, family and customer’s through e-mail
- has a personal Facebook (http://www.facebook.com/) or MySpace (http://www.myspace.com/) account
- put together a personal video on YouTube (http://www.youtube.com/). We love the ‘Evolution of Dance’, it’s hilarious!
- has a company Website that’s in development… it’s nearly finished!

The donkey hasn’t grasped the nuances of using social networking from a corporate perspective and they don’t understand the power of social networking.

They aren’t aware how social networking can help strengthen and grow their personal profile or their corporate brand.

(2) HORSE IN FIELD


Are you standing proud in a field waiting for that opportunist passer-by dangling a juicy, crunchy carrot? Or maybe you’re having a good old run around the field and leaping over jumps?

The horse in the field is aware of its surroundings and its environment as it moves around the field and interacts with items in the field as well as passers by. BUT, it has no goal and no real purpose in its day – apart from rest, eat and play!

Busily working on the job in hand, this horse keeps a lookout for passing trade; it relies on the passer-by (the customer) to take time out and visit the field.

A horse in the field:
- uses social networking from a personal perspective as well as from a corporate perspective – BUT – updates are sporadic.
- appreciates their customer uses social networking BUT not sure how to connect with them on a regular basis
- links to their friends, family and customer’s through e-mail. Has a corporate Newsletter BUT the frequency is erratic
- has a corporate Fan Page on Facebook BUT has no fan page friends L
- is on a business networking site, eg: LinkedIn (http://www.linkedin.com/) BUT doesn’t update their status regularly or make new connections frequently. Their profile is less than complete
- hasn’t considered the realm of video as a corporate marketing medium
- has a corporate Website BUT it hasn’t been changed since it was created
- has a corporate BLOG that’s updated “when time allows!”

They understand that they ‘should be doing something more’ with social networking but they don’t appreciate how to incorporate it into their daily lives, and anyway “it takes too much time!”
Unfortunately, its head down and squirrel away as they “have no time” for anything else.

This horse is aware that social networking is important and they have started using it, but they haven’t grasped the underlying principles and techniques of incorporating it into a marketing strategy and daily life.


(3) RED RUM


Perhaps you’re a thoroughbred and trained to perfection, the highest specification?

Every day you’re exercised to a specific routine, fed with calculated nutrients and rested for revitalization. This is the horse that has all the skills to WIN THE RACE. It has the knowledge, expertise and experience to succeed.

It’s been taught by a high profile trainer that’s supported by an experienced jockey.

When Red Rum walks up to the starting line, everyone can see it’s breeding as every inch of its muscles flex and poise in anticipation and excitement.

Red Rum:
- frequently uses and updates social networking from a corporate perspective
- appreciates their customer uses social networking and connects with their 5 senses and key drivers
- publishes a frequent, informative and exciting Newsletter
- has a corporate Fan Page on Facebook and encourages friends, family, colleagues and customer to link to it
- is on a business networking site, eg: LinkedIn (http://www.linkedin.com/). Has a complete profile, regular status updates and quality recommendations
- produces corporate videos. We love Evian’s roller skating babies on YouTube
- has a corporate Website that’s updated to reflect a strong company brand and links to social networking sites
- has a corporate BLOG that’s updated frequently
- has social networking incorporated into their marketing strategy

The Red Rum horse not only understands social networking but it also recognises its power and potential to grow the business, strengthen the brand and get their name out to their customers.

This horse recognises how social networking can make it stronger and leaner…THE WINNER.


YOUR ANALYSIS

Now it’s time for you to analyse the following:

- WHAT TYPE OF HORSE ARE YOU?

- WHAT TYPE OF HORSE DO YOU WANT TO BE?

- WHAT TYPE OF HORSE DOES YOUR CLIENT EXPECT YOU TO BE?

- DO YOU WANT TO MEET OR EXCEED YOUR CLIENT’S EXPECTATIONS?

Why not log your vote on my latest LinkedIn Poll: What Type of Horse are You? http://polls.linkedin.com/p/66011/mkkmp It would be interesting to see where everyone is at the moment and then take another checkpoint next year.



DEALING WITH ANOMALIES

1) If you’re a donkey and your customer expects you to be Red Rum

How are you going to meet their high expectations and give them the confidence that you can undertake the work successfully?

One solution would be to use social networking, particularly Blogs, to showcase your extensive knowledge, previous experience and professionalism.


2) If you’re Red Rum and your customer expects you to be a Donkey

How are you going to interact with your customer without making them feel alienated or belittled?

Again, you could use social networking to talk and connect with them in THEIR language, eg: if they love the cinema - present them with a YouTube video, and if they love reading - present them with a Blog.


3) If you’re a horse in a field and the client expects you to be Red Rum, or even sees you as a Donkey!

Social networking can help to adjust the client’s viewpoint of you and your company. It provides the client with snippets of additional information about you and your work. Your social networking is designed to showcase you and your brand.


Social networking is a fabulous marketing tool – that’s why I call it:
SOCIAL MARKETING.

With social marketing you can build your brand and the awareness of who you are and what you do in a multitude of ways, from the formal to the informal.

We use social marketing to connect with our customers because it’s a personal connection that creates trust which leads to the potential for a partnership and working together.

In my next posting, I’ll discuss SOCIAL MARKETING….HOW GOOD IS YOUR JOCKEY.


LET’S WIN THE RACE TOGETHER


Remember to log your vote on my latest LinkedIn Poll: What Type of Horse are You? http://polls.linkedin.com/p/66011/mkkmp

I’d also love to hear your personal stories and understand how you’re taking on board social networking.

CONTACT ME TODAY:


GWENDOLINE ALDERTON
CREATIVE INTERIOR DESIGNER
GA INTERIORS


Tel: 07841 519802
E-Mail: gwendoline@ga-interiors.co.uk

Website: http://www.ga-interiors.co.uk/
LinlkedIn: www.linkedin.com/in/gainteriors
Twitter: www.twitter.com/ga_interiors